Adrian Waters - MAS Advisor
Adrian manages the micro-business enhancement of the MAS programme. He is involved with liaising with manufacturers in the region and performing Manufacturing Reviews on a face-to-face basis to identify areas for business improvement. Using his wide experience in the manufacturing sector, he analyses process and creates detailed reports that structure a plan for moving forward. The final part of his role is helping companies find consultants to support them and ensure that project are eligible for grant funding.
Adrian is a highly-qualified business strategy professional with twenty-five years of commercial 
experience in various sales, marketing, business planning and development roles. He gained this experience with various blue-chip organisations such as Kennings Group, General Motors Europe, Euromotor Consulting and the Automobile Association.
Adrian has also run his own SME business – TS Displays Limited - manufacturing and supplying the world’s publishers with display and point-of-sale materials. Within these organisations he has held senior positions in the UK, Continental Europe and the United States. Adrian is a member of the Institute of Marketing, the Market Research Society and the International Internet Marketing Association.
At General Motors, he was responsible for specific-model product and marketing programme planning activities. At Euromotor, he was responsible for consulting projects to global automotive organisations and associated supplier infrastructures. At the Automobile Association he led the sales and marketing team responsible for the company’s market strategy and market penetration in the small and medium business sectors.
Adrian has both advised to, and managed for, companies of all sizes on key aspects of their commercial operations – developing and researching strategy, seeking business development and growth, sales planning and forecasting, implementing marketing campaigns, advertising and branding.
Adrian’s work at PERA has seen him personally advise many companies on the practical steps required to identify and take advantage of the commercial opportunities of innovation – be it product- or service-related – in order they can achieve their full potential.
He actively believes in the promotion of innovation in all aspects of Planning, Sales and Marketing cycles and gets involved in both the early stages of product and market research – and the final launch and promotional strategies, sales management and monitoring.
Adrian has also conducted training in sales techniques, managing Marketing budgets and the management of sales operations and planning tools.
Adrian has a degree in Economics from Warwick University.
To contact Adrian directly call 07920 563571 or e-mail on Adrian.Waters@mas-em.org.uk
